Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
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It's obvious that social media platforms like Twitter and Facebook have
a certain level of staying power when it comes to the world of business
to consumer (B2C) marketing, but what about business to business
marketing? Some recent findings about the latter may surprise you.
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